Florist Email Newsletter
Creating a sense of anticipation for inspiration
The Brief
For this brief I needed to design multiple weekly newsletters for a florist.
The newsletters needed a similar style to the logo yet be different to continually create excitement and interest for potential customers to want to open up their emails each week.
The Deliverables
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Multiple Email Newsletter Designs
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Photo Retouching
The Brand Identity
The Reddy Flowers logo colours are red, pink, green and cream.
In each newsletter I used these colours to tie together the golden thread of the logo.
In this piece I had added the black ribbon like banners that look like ribbons used in a higher-end florist. By using flowers of similar look and colour range I could be more playful will the background colours so it doesn't come across too busy.
I started off the top of the design with the biggest discount to encourage their customer to continue viewing or more importantly click through to purchase the special.
Special Occasion Design
In this email I wanted to highlight the real hero of the email which is the upcoming occasion of Mother's Day and by placing the button on top of the email it gives the customer the quick solution if they hadn't gotten their gift sorted yet.
